Selected project
Kalavela Farm Cafe
Graphic design, menus and photography for a family hospitality business.
- My contribution
- Graphic design, menu presentation, photography and hands-on operations.
- Scope shown
- Identity applications, menus, promotional imagery and the cafe setting.
- Context
- A family hospitality business in Kanchanaburi. Spatial and food work involved the wider family team.
One identity, many touchpoints.
A cafe’s visual identity has to work at several scales: on a cup, above a doorway and across a menu. These examples show how the brand appears in the everyday experience of the place.
Make the menu easy to explore.
The menu work brings product photography, names and prices together. The selection includes coffee and drinks artwork, plus food promotion used within the cafe.
Photography as design material.
Food and drink images become material for menus and promotional communication. Composition and styling are shown here alongside the finished artwork.
A brand in a physical place.
The cafe setting gives the graphic work context. This is a family project, with contributions across the space, food and operations. It is a separate location from Kalavela Organic Farm.
In print.
Kalavela Farm Cafe was featured in the January 2016 Thailand edition of Lonely Planet Traveller.
Independent coverage.
Published features provide context for the business and the people behind it.
- MGR Online · Kalavela feature ↗
A 2019 feature on the cafe’s food, atmosphere and family story.
- Baan Lae Suan · Family and design ↗
The project story and its family collaborators.